In a tough market, having a potential buyer fall in love with a home is crucial. Real estate agents know that buying decisions are often made within seconds of entering a home, so a good first impression can make or break a sale. To compete in the marketplace, a product must be priced right and look better than other products. A home is no different: it is one of many homes for sale and it must be presented to buyers in the best possible light.
Many homeowners need to know just how different the real estate market is from just a few years ago. There are three factors that had a dramatic effect on the real estate industry as a whole:
- Home staging television shows have changed expectations and buying habits
- The Internet has changed the actual process of buying a home
- And relationship marketing has changed expectations of the purchasing experience.
People only sell a home a few times in their lives, so most homeowners haven’t been exposed to the real estate market in recent years. There are still real estate agents often satisfied with traditional approaches to selling their listings. What all this means is most homeowners are not aware of the importance of home staging; it has become so common that an un-staged home can even scare off house hunters. Not surprisingly, the home-staging business is booming. Once an exclusive tactic used for selling mansions, home-staging – the art of rearranging, redecorating and, in some cases, renovating a home in preparation for sale – is becoming more and more commonplace.
Professional home stagers can often help sell a house for thousands of dollars above the asking price, just by knowing exactly how to place furniture in a space, or by repainting in a particular color. They capitalize on the emotional impact of the first impression. Their success is gauged by how quickly the property sells and the money made on the sale.
But in a time where finances are stretched, many homeowners don’t have the luxury of hiring a professional home stager, even if it will result in a faster and more lucrative sale. But it Is possible to get professional results without paying professional prices.
The Do Your Own Home Staging book gives homeowners all the resources they need to get ready to sell. Going beyond the usual instructions of ‘clean’, ‘add lighting’ and ‘de-clutter’, the book takes readers step by step through each room with checklists and budget guidelines, and includes graphs on how to lay out furniture effectively.
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Visit http://www.upstagehomeredesign.ca to find out more. |
